Monday 4 July 2022

Great moments in music video history #4: Free Yourself

It's not their finest moment musically, but this promo video for the Chemical Brothers' 2018 release Free Yourself is quite astonishing really, and the fact that it might not astonish you or other viewers is really just a sign of how blasé the world has become about CGI and computer animation. I've no idea what this film cost to make - and really that's what it is, a short film rather than a music video - but the fact that it's in budget at all is, when you think about it, astounding.

So, here's Free Yourself - think I, Robot but with a big beat instead of Will Smith. And don't forget to sit through the credits, for a little coda.

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