I saw this PIF on social media this morning. Dumb Ways to Die was an Australian public awareness campaign made by Metro Trains in Melbourne back in the halcyon year of 2012. It's novel and silly and memorable ... all the things you want from a PIF.
It's also very ear-wormy, with its finger-picking guitar, lo-fi alt vocal and happy slacker vibe. I've been lah-lahing it all day. Now, by the gift of aural infection, I pass it on to you.
Yep, that's darned catchy!
ReplyDeleteIsn't it just? Damn it...
DeleteThat is excellent - should be shown in all schools as I'm not sure if the young have cottoned on yet to all these dumb ways to die.
ReplyDeleteThe irony is, viral content like this won't get through to kids so much in Oz now they've banned social media for U16s...
DeleteI heard on the news today that the ban isn't working, so maybe...
DeleteKids will find a way around...
DeleteCute!
ReplyDeleteAnd effective!
DeleteI needed to see this at school-embarrassingly I did once attempt to remove toast with a fork at work and shut down the kitchen electrics......and I was in my twenties!!
ReplyDeleteBrilliant! At least you didn't fry yourself!
Delete