I saw this PIF on social media this morning. Dumb Ways to Die was an Australian public awareness campaign made by Metro Trains in Melbourne back in the halcyon year of 2012. It's novel and silly and memorable ... all the things you want from a PIF.
It's also very ear-wormy, with its finger-picking guitar, lo-fi alt vocal and happy slacker vibe. I've been lah-lahing it all day. Now, by the gift of aural infection, I pass it on to you.
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