Today, a single from Derby's favourite sons, Cable. And not only that, a single that was used in an advert! Despite my previous
But what about the record? Well, Freeze The Atlantic was released in 1997, having been snagged from the album When Animals Attack by the marketing men at Sprite. Yes, this loping, fuzzy-guitar-driven indie groove was used to flog cans of anaemic citrus toss. And, as far as I know, the band let this happen for free, in the hope that the attendant publicity and chart sales would be worth it in terms of long-term success. Really. To their enduring credit, the band were aware enough to acknowledge that this might not work out for them - the B-side of the eventual single release was called The [We Did The Music For The Sprite Ad] Blues. Oh, and they held fire on releasing the single until after the advert had stopped doing the rounds on TV. Not much after, but after nonetheless - this seems pretty classy to me. But there I go, digressing again...
Has the song aged well? You decide. The "soundalike" references always cited for Cable are Sonic Youth and Fugazi but when I hear this I always imagine some kind of Pixies/Beta Band hybrid, and that can only be a good thing, right? As for the rest of their output, I cannot say - this is, and is likely to remain, the only Cable record I will ever own. And you can own it too - you can still pick up a copy of When Animals Attack, whilst the more unscrupulous amongst you may be interesting in this. And if neither of those floats your boat, there's always YouTube...