Friday 4 November 2016

Tosh I've Learnt Today - I

Part one of what may become an occasional series - Tosh I've Learnt Today, or TILT, if you prefer (you won't).

The shape of that line of toothpaste, Aquafresh's logo since the year dot, is called a "nurdle". Honest. And it's trademarked by the pharmaceutical behemoth that owns the Aquafresh brand, GSK.

Who knew, eh? Or cared?

5 comments:

  1. Ah, but which came first: The Nurdle or The Swoosh? Look a little similar to me. Anyone know a good trademark lawyer?

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  2. Apparently the key is that a nurdle looks like a wave. The swoosh looks... swooshy?

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  3. So it's not a French Curve then? D'oh!

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    Replies
    1. Apparently not, but I guess a French curve would come in handy for drawing a nurdle (or a swoosh, for that matter).

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    2. Oh, and welcome, new commenter!

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