D'you want a bag on your head?

Way back when, before my so-called career (ha!), I used to work in a hi-fi shop. It wasn't quite like this, though there were occasions when the customer's lack of technical knowledge could be advantageous. Upselling, I'd guess you'd call it these days. Don't judge me, it was a very low paid job with a commission element. Anyway, what I can say is that it was easy to sell expensive kit as long as it was demonstrably better. As long as I could demo a Sony CCD-TR805 camcorder I would sell it, more often than not, even though it was hideously expensive at £1,099.99, just because it was obviously so much better than everything else. Ditto the brilliant TCK-611S cassette deck, again expensive at £299.99 but an easy sell once demonstrated. Likewise the WM-DD33 Walkman (£99.99).

I was a good salesman, I think, because I made sure I knew my stuff, and used that knowledge to find something that matched the customer's needs. I enjoyed the job too, more often that not, and met a good mate there in the form of Tim, a friendship that endures to this day, despite rarely seeing each other.

I was interested in it all too, which is why I still knew those models numbers and prices instantly off the top of my head, despite my time there being more than 30 years ago. The brain's a funny thing, I guess. For the record, the 805 was a better camcorder because it had an optical image stabiliser (basically a clear gel between two lenses that acted as a dynamic prism) rather than the digital efforts of other brands, which tended to give grainy, pixelated results because they just didn't have the necessary processing power back then. And the 611S brought Dolby-S noise reduction to the domestic market, so much better than B and C; with a good quality blank tape (Sony Metal-XR, for example) the 611S would be the best way of recording CDs until MiniDisc and CD-Rs came along. As for the WM-DD33, well, DD stood for direct drive - no drive belts to stretch over time - plus it had heft! A sign of quality components, back then. Terry Hall had a WM-DD33, fact fans (and so did I).

I'll end with a track from a CD we used for demos, mostly because it was a DDD recording - digital recording equipment, digital mastering, digital media (rare then). With a good amp and decent speakers you could really appreciate the sound quality however much you liked the music ... and Sting irked the musos, even then. Here's the closing track from Ten Summoner's Tales, in all its 21st Century, compressed, low-bitrate, embedded YouTube misery. Does anyone care about sound quality any more?

That's a very Beatlesy outro there, isn't it?