Monday 22 March 2010

Music in adverts

I've written about the perils of using music in adverts before, but I can't help myself, I've got to do it again. Imagine my pleasure at hearing Isla de Encanta by Pixies wafting from my living room - brilliant! Then imagine me going into the living room and finding Black Francis et al are being used to soundtrack capitalist debt-mongers Visa and their sponsorship of the forthcoming World Cup. Yes, Visa! Why, oh why, aren't a band I believe in being used to sell us a product I can believe in?

But it's a double-edged sword, music use in adverts. If not for the Virgin Media advert I saw at the cinema a few weeks ago, chances are I would never had heard of Slow Moving Millie or her beautiful songs Beasts, which soundtracks the Virgin ad. Here it is for your viewing, and listening, pleasure.

Oh, and if you must, you can catch the Pixies/Visa ad here - just close your eyes when you play it, forget all about credit cards, and enjoy the music, okay?

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